16 Feb '19
Algorithmic uni marketing billboards
In the spirit of Murdoch University’s free your think marketing campaign, I’ve put together a dynamic full-page ad billboard as my pitch for the ANU’s next marketing campaign.
Disclaimer: this is in no way an official ANU campaign. Seriously, though, it’s a great uni—and you should come study with us.
The campaign is called: verb your verb—hit refresh to see the different options.
If you want to see it in fullscreen, you can do that as well.
How does it work?
Each time the page loads, it:
- pulls a random background image from unsplash
- chooses two verbs at random from a list of the 1000 most frequently used verbs
- places them on the billboard in the form verb your verb, randomising the location and text style
As with all things on this blog, you can check out the source to see all the details.